soft-touch technology - love your car
When it comes to washing your vehicle, not all car wash options are the same.
At Ecoluxe, we believe in giving you choice, control and outstanding results — which is why we offer both premium soft-touch washing and high-pressure touch-free cleaning. But what’s the real difference between these two technologies, and how does that affect your car?
Let’s break it down in a way that’s quick — because we think you should know exactly what you’re getting.
What Is Soft-Touch Washing?
Soft-touch washing at Ecoluxe uses high-quality soft-tech technology that gently touch your vehicle during the cleaning process. These aren’t stiff or harsh — they’re designed to adapt to the contours of your car, helping remove dirt in areas that water alone can miss.
Modern soft-touch systems (like those engineered by WashTec, one of the world’s leading car wash technology providers) use sensor-controlled soft-tech strips and high-pressure pre-wash jets that automatically adjust to the size and shape of your car. This means a thorough clean from front to back, with careful handling of painted surfaces.
Benefits of soft-touch washing:
Contact helps remove heavy dirt and road grime. Every time.
Sensors ensure the wash conforms closely to your vehicle and
Great for everyday maintenance and thorough cleaning.
So, Why Choose soft-touch?
This is where choice becomes powerful when washing your car at Ecoluxe Auto-Shine.
Soft-touch is great when:
Your vehicle has stubborn dirt or mud.
You want extra cleaning power from a premium carwash or
You’re after that deeper clean look and feel that high-pressure cannot provide like soft-tech.
Are you sure it won’t scratch my car?
Absolutely it will not scratch your vehicle.
Ecoluxe in partnership with WashTec’s SoftCare systems use high-quality materials (often foam or ultra-soft textile) specifically engineered to be gentle and non-abrasive on vehicle surfaces. These aren’t stiff or rough bristles — they’re designed to glide over the paint without scratching.
Our material by design hugs the contours of your vehicle. Ecoluxe soft-touch systems will not just fling themselves at your car — our modern technology uses sensors that detects the exact shape and size of your vehicle and adjusts the wash motion in real time.
Our automatic car washes are gentler overall than rough hand washing. Why? Because the our equipment, soft-techs and chemistry are carefully matched and calibrated to protect paint and deliver consistent premium results.
Why your Choice Matters
A car wash should fit your car, your needs, and your priorities. Some days your vehicle may really demand a powerful soft-tech clean; other days you may wish to have a different approach that still protects your paint and coatings but you want to be in and out in a flash - we can do both.
At Ecoluxe, we’re not here to push one way or another. We understand the absolute benefits of Soft-touch technology but we want our customers to have the freedom to make decisions and pick the wash that’s right for them on the day they come to Ecoluxe.
That’s choice.
That’s performance.
That’s the Ecoluxe difference.
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